PGR is the moniker of professional race car driver Patrick Gallagher based in Charlotte, NC. Patrick came to our discovery meeting equipped with a clear vision for his logo that made our collaboration seamless and efficient. The typeface, colors, and elements that make up this logo are inspired by classic American racing aesthetics. Upon completion, the design was quickly applied to various large- and small-scale collateral including Patrick’s car wrap, t-shirts, and hats.